Recently, the latest research report of the Smithsonian Peel Institute of the International Market Research Institute, "The Future of the Global Printing Market" shows that there are still huge opportunities in the global printing market in the future, especially in the packaging market, and can provide higher added value. Printing services and other fields.

Packaging market: upgrading consumption structure to promote industrial prosperity

According to the report, the total amount of the global printing market in 2017 was 48.8 trillion US dollars. The report pointed out that the global printing industry will continue to be in the stage of industrial transformation and upgrading in the next five years. It is expected that the total volume will drop slightly to 48.1 trillion US dollars by 2022. In addition, the report also shows that the global printing industry output value will increase by 0.8% in the next five years, compared with 785 billion US dollars in 2017, is expected to grow to 814.5 billion US dollars by 2022, indicating that the industry's value-added potential still exists.

The packaging market is an important part of the printing industry and has entered a stage of prosperity in the past few years, and will continue to do so in 2018. According to another report released by the Smithers Peel Institute, "Top Ten Subversive Forces in the Packaging and Printing Industry from 2017 to 2027", it is estimated that by 2021, the global packaging industry will reach a market value of $1 trillion.

There are many reasons for the significant growth in the global packaging market, including technology development, rising single-piece costs, sustainability initiatives, and, most importantly, Asia-Pacific, Eastern Europe, and consumer growth in South and Central America. The development of the industry is also driven by a variety of trends that depend on different factors in different geographic regions.

For emerging economies such as China, India, Brazil, and Russia, growing urbanization, housing and construction investment, the development of retail chains, and the emerging healthcare and cosmetics industries are important drivers of packaging demand. The increased living standards of residents in these areas and the increase in personal disposable income have contributed to the consumption of various products, thus contributing to the growth in packaging demand for these products.

In the case of an economically developed market, some key social and market trends have had a major impact on the development of packaging in recent years, such as the trend of “small families”: as demand for smaller packaging increases, consumers The growing demand for convenience and the increased investment in health and beauty products by men have contributed to the prosperity of the packaging market. The report pointed out that in the next 10 years, the development of the packaging industry will follow the principles of consumer orientation, product value-added, brand building, and Internet integration.

In the field of digital packaging, the prosperity of this market has driven the development of the packaging industry and the entire printing industry. In the article "The Future of Packaging and Digital Printing in 2018," it is pointed out that as population growth and consumer income in industrialized regions increase, consumer demand for digital packaging continues to rise. In more developed regions, the average family size is declining, the average number of prints is decreasing, and the advantages of digital packaging are better reflected and played. The variable data function of the digital press allows version control to meet the individualization of consumers. Claim.

At the same time, the label market is one of the fastest growing segments of the digital packaging industry. Research by the Smithers Peel Institute shows that the digital packaging and labeling market has shown an impressive growth trend in the past five years. In 2013, the label industry's output value accounted for the majority of this market, worth $6 billion, accounting for 89.6% of all digital packaging. The study also compared the growth of digital packaging and digital production materials between 2008 and 2018. Digital packaging increased by 28% in 10 years, while digital production materials will increase by 375%. This apparent difference in growth rates effectively explains why many device vendors are currently developing digital devices for the mainstream packaging market.